Show Low, the commercial and tourism hub of the

White Mountains, was established in 1870 and incorporated in

1953. Located in southern Navajo County at an elevation of

6,400 feet, the city is 175 miles northeast of Phoenix and 195

miles north of Tucson. Show Low received its name when C. E.

Cooley and Marion Clark decided there was not enough room

for both of them in their settlement. The two men agreed to

let a game of cards decide who was to move. According to the

story, Clark said, “If you can show low, you win.” Cooley

turned up the deuce of clubs and replied, “Show low it is.”


Tourism and recreation are the foundations of the economy of

Show Low. Due to its size and location, the community serves

as a regional trade and services center for southern Navajo

County and portions of southern Apache County. It is also an

entry point for visitors to the White Mountain recreation areas.

Wholesale concerns include lumber companies, concrete

plants, and bottled gas firms. Navajo County business offices

and regional headquarters and Navapache Regional Medical

center, a regional trauma hospital, are maintained in Show



Most Show Low manufacturing employment is in the forest

products industry. Stone Container Forest Industries Paper Mill,

Arizona's only pulp and paper mill, is located northwest of

Show Low and is the area's largest employer. Show Low also

has a molding mill, machine shop, and pellet mill. The city, a

designated Enterprise Zone as well as an active Main Street

City, runs a business incubator facility, an industrial park and

operates the regional Show Low Municipal Airport. The city

has no property tax.


Show Low offers many year-round recreational opportunities

and points of scenic interest. The Apache Sitgreaves National

Forest, with 58 campgrounds, trails, and pristine lakes, surrounds

the city. The scenic White Mountain and Mogollon Rim

areas are also nearby for campers and fishermen. Arizona's only

covered bridge is located in Pinedale, 15 miles west of Show

Low. Apache, Navajo, Hopi, and Zuni Indian Reservations are

nearby. The city has a new indoor aquatic center, five 18-hole

golf courses within 20 miles, and numerous motel and RV



Boating and fishing are popular in many lakes and streams in the

area, including Rainbow Lake, Show Low Lake, White Mountain

Lake, and Fools Hollow Lake Recreation Area. Snow skiing is

available at Sunrise Park Resort on the White Mountain Apache

Indian Reservation with eight lifts, one T-bar, and three Mighty-Mites

tows serving 65 runs.