Willcox, at an elevation of 4,167 feet, is in the northern

part of the Sulphur Springs Valley, which cuts through

Cochise County for nearly 100 miles and averages more than

15 miles in width. The town was established in 1880 and

incorporated in 1915. Located on I-10 halfway between

Phoenix and El Paso, Texas, Willcox serves as the major trade

and service center for agriculture and tourism within the county.


Willcox was once known as the Cattle Capital of the nation.

Cattle are still an important aspect of the economy, and a large

livestock auction is held in Willcox. Row crops such as cotton

and small grains are significant as well.


The diversification of agriculture has resulted in establishment

of apple orchards, pistachio and pecan groves, ostrich

farms, grape vineyards and two hydroponics tomato green

houses. A well-established-Pick-It” industry provides fresh

produce for all of southern Arizona.


Willcox also has support industries such as finance, utilities,

schools, government, communications and a full-scale

health center. The community is home to several corporate



Tourists, as well as traveling business people, have an

important impact on the city's economy. With a mild, year-round

climate, relatively inexpensive land and housing, and a

pleasant rural lifestyle, Willcox is a desirable retirement community.

The city is part of the Arizona Main Street Program.


Cochise County is unparalleled in its historical, cultural, scenic

and recreational features. From the rugged Dos Cabezas Peaks

and the Chiricahua Mountains to Cochise Stronghold in

Dragoon Mountains (part of the Coronado National Forest),

the dramatic changes in scenery and wildlife will both delight

and amaze visitors. These awe-inspiring mountains and mystifying

deserts were once the homeland of the Chiricahua Apache

Indians, and it is from the great chief Cochise that the county gets

its name.


Visitors are encouraged to “Travel the Magic Circle of

Cochise,” a journey through the area that will bring its rich history

and unique and dramatic geology to life. The Cochise Information

Center, operated by the Willcox Chamber of Commerce and

Agriculture, has information on the tour.


Willcox, hometown of TV, movie and radio personality Rex Allen,

annually celebrates “Rex Allen Days” on the first weekend of

October with a parade, country fair, PRCA rodeo, concert, golf

tournament and dances. Willcox also hosts a Wings Over

Willcox/Sand hill Crane Celebration the third weekend in January;

the Magic Circle Bike Challenge (Labor Day weekend); and the

Christmas Apple Festival (first Friday and Saturday in December).