Springerville is in an area known as Round Valley in
the foothills of the White Mountains. The town, on the banks of
the Little Colorado River, grew around Henry Springer's Trading
Post. It was established in 1879 but was not incorporated until
1948. Springerville is in Apache County, about 220 miles northeast
of Phoenix.

Springerville has a variety of activities, which shape its local
economy. These include tourism, agriculture, construction, forest
service, hunting, fishing, lumbering, and retail sales. Cattle and
sheep ranching were early economic activities and, while still
important, have gradually been replaced as prime contributors to
economic stability.

Service to the tourist trade and local community is the major
contributor to the employment structure, followed by retail trade.
Springerville provides a large majority of the retail service in a 25-
mile trade area, which includes the western edge of New Mexico.
Nationally recognized archaeological ruins, Casa Malpais, are
located within the town limits. Tour information and additional
archaeological information is available from the Chamber of

Springerville Generating Station, operated by Tucson Electric
Power employs 230 people. The Coronado Generating Station
near St. Johns (29 miles north) also has a positive effect on the
Springerville economy by the increased demand for housing, medical
services and retail trade from its 280 employees.
Springerville's location on U.S. 60 and State Highways 180-
191, with nearby airport facilities, put it within easy reach of the
White Mountain recreation area

The many lakes, streams, year-round hunting and a nearby ski
resort make Springerville a true “Community For All Seasons.”
Springerville, just outside the northern boundary of the
Apache-Sitgreaves National Forest serves as its headquarters. The
forest covers more than 2 million acres, including considerable
wilderness and primitive areas. The community also is the northern
end of the exciting Coronado Trail (U.S. 191) that meanders for
100 miles through the heart of the forest. The trail offers exceptional
views of forest-meadow country, sportsmen's lodges for off-trail
hunting and fishing, wildlife, and former gold camps. The trail
ends in the south at Morenci with its huge copper pits and Clifton
with pioneer mementos.

Four rivers lie in the forest, including the Black, Little
Colorado, the Blue and San Francisco. Elevations in the forest
range from 3,500 feet to the 11,590-foot summit of Mount Baldy
on the White Mountain Apache Indian Reservation. The
Springerville Volcanic Field contains 405 vents and covers 3,000
square kilometers., about the size of Rhode Island. The field is the
third largest of its type in the United States.
Some of the 24 lakes and reservoirs located in the forest are
stocked for fishing, and there are more than 680 miles of clear
trout streams. The primitive areas are ideal for pack trips and hiking,
with excellent hunting for big and small game.