Show Low, the commercial and tourism hub of the
White Mountains was established in 1870 and incorporated in
1953. Located in southern Navajo County at an elevation of
6,400 feet, the city is 175 miles northeast of Phoenix and 195
miles north of Tucson. Show Low received its name when C. E.
Cooley and Marion Clark decided there was not enough room
for both of them in their settlement. The two men agreed to
let a game of cards decide who was to move. According to the
story, Clark said, “If you can show low, you win.” Cooley
turned up the deuce of clubs and replied, “Show low it is.”

Tourism and recreation are the foundations of the economy of
Show Low. Due to its size and location, the community serves
as a regional trade and services center for southern Navajo
County and portions of southern Apache County. It is also an
entry point for visitors to the White Mountain recreation areas.
Wholesale concerns include lumber companies, concrete
plants, and bottled gas firms. Navajo County business offices
and regional headquarters and Navapache Regional Medical
center, a regional trauma hospital, are maintained in Show
Low.

Most Show Low manufacturing employment is in the forest
products industry. Stone Container Forest Industries Paper Mill,
Arizona's only pulp and paper mill is located northwest of
Show Low and is the area's largest employer. Show Low also
has a molding mill, machine shop, and pellet mill. The city, a
designated Enterprise Zone as well as an active Main Street
City, runs a business incubator facility, an industrial park and
operates the regional Show Low Municipal Airport. The city
has no property tax.

Show Low offers many year-round recreational opportunities
and points of scenic interest. The Apache Sitgreaves National
Forest, with 58 campgrounds, trails, and pristine lakes, surrounds
the city. The scenic White Mountain and Mogollon Rim
areas are also nearby for campers and fishermen. Arizona's only
covered bridge is located in Pinedale, 15 miles west of Show
Low. Apache, Navajo, Hopi, and Zuni Indian Reservations are
nearby. The city has a new indoor aquatic center, five 18-hole
golf courses within 20 miles, and numerous motel and RV
accommodations.

Boating and fishing are popular in many lakes and streams in the
area, including Rainbow Lake, Show Low Lake, White Mountain
Lake, and Fools Hollow Lake Recreation Area. Snow skiing is
available at Sunrise Park Resort on the White Mountain Apache
Indian Reservation with eight lifts, one T-bar, and three Mighty-Mites
tows serving 65 runs.